Optimizing Resumes in Kansas City’s Advertising Scene

In Kansas City, many mid-level advertising professionals face challenges with resume bots that screen for local job listing keywords. One such professional, Jane, experienced firsthand the frustrations of automated filtering. Determined to succeed, she revamped her resume to incorporate precise ATS (Applicant Tracking System) keywords, standard fonts, quantifiable achievements, and clear section highlights.

A focused professional intently reviewing a resume on a computer screen in a sleek, modern office setting, embodying the essence of job preparation and recruitment strategy.. Mizuno K with the shot
A focused professional intently reviewing a resume on a computer screen in a sleek, modern office setting, embodying the essence of job preparation and recruitment strategy.. Mizuno K with the shot

Steps to Beat Automated Filters

Jane’s experience offers a simple guide for professionals seeking to improve their resume performance:

  • Streamline File Formatting: Use universally readable formats that ATS can easily parse.
  • Incorporate Keywords: Sprinkle both popular and local advertising terms specific to the Kansas City market.
  • Emphasize Quantifiable Outcomes: Highlight achievements with numbers to show measurable impact.
  • Optimize Layout: Use clear sections and standard fonts to ensure readability.

By tailoring her resume with these strategies, Jane not only addressed the challenges posed by automated resume filters but also stood out to local employers looking for dedicated and skilled advertising professionals.