Insights from a Hiring Manager

Hiring manager Michael Garcia recalls candidates for Email Marketing Specialist roles who missed including tailored keywords—like a porch swing out of rhythm on a hot southern day. He explains how one candidate transformed their resume with a local flavor and specific keywords such as CRM and A/B testing, ultimately paying off in the recruitment process.

"One candidate transformed their resume with local flavor and specific keywords like CRM and A/B testing, and it paid off."

Michael urges applicants to:

  • Use ATS tools like Jobscan to optimize their resumes.
  • Structure resumes with clear bullet points.
  • Incorporate regional details to not only pass filters but also shine with Lynchburg’s authentic charm.
Close-up of a vintage typewriter with a job application paper inserted, symbolizing the timeless importance of crafting a resume that resonates with both traditional and modern hiring practices.. Captured by Markus Winkler
Close-up of a vintage typewriter with a job application paper inserted, symbolizing the timeless importance of crafting a resume that resonates with both traditional and modern hiring practices.. Captured by Markus Winkler
Note to self: Here we go again! Can you believe how some hiring managers think they’re the gatekeepers of dreams? I mean, really! "Sweet as Southern Tea"? More like "bitter as unsweetened iced tea!" Candidates pour their hearts into applications, and what do they get? Crickets! It's like they expect us to just sit back and sip our tea while they play hard to get. Newsflash: We’re not here for your tea party! Let’s be real, folks, if you want top talent, show some respect! Remember to review this later—because I’m absolutely losing it venting in these comments that no one probably reads!